Email marketing compared fact by fact
As of , the lowest annual price is Sender Standard at $6.30/month for the first year, renewing at $9/month; the lowest month-to-month price is Moosend at $9/month; 10 services have a free plan (Mailchimp, MailerLite, Kit (ConvertKit), GetResponse, Omnisend, beehiiv, Sender, HubSpot Marketing Hub, EmailOctopus and Klaviyo).
We may earn a commission when you buy through links on this page. Prices are from each vendor's official site, checked on .
Each table is sorted by one fact only. We do not rate or rank services. Values are copied from each vendor's site with the check date; services without a confirmed value are left out of that table.
Email marketing by lowest annual price
| Service | Lowest annual price | Renews at | Charged for the first year |
|---|---|---|---|
| SenderStandard | $6.30/mo | $9/mo$108 per year | $75.60 |
| HubSpot Marketing HubStarter | $7/mo | $20/mo$240 per year | $84 |
| MoosendPro | $7/mo | $7/mo$84 per yearsame price | $84 |
| EmailOctopusPro | $9/mo | $9/mo$108 per yearsame price | $108 |
| AWeberLite | $12.49/mo | $12.49/mo$150 per yearsame price | $150 |
| GetResponseStarter | €13.12/mo | €13.12/mo€157.44 per yearsame price | €157.44 |
| Kit (ConvertKit)Creator | $33/mo | $33/mo$390 per yearsame price | $390 |
| beehiivLite | $49/mo | $49/mo$588 per yearsame price | $588 |
Email marketing by month-to-month price
| Service | Month to month | Plan |
|---|---|---|
| Moosend | $9/mo | Pro |
| EmailOctopus | $10/mo | Pro |
| HubSpot Marketing Hub | $10/mo | Starter |
| MailerLite | $12/mo | Comfort |
| Mailchimp | $13/mo | Essentials |
| AWeber | $15/mo | Lite |
| GetResponse | €16/mo | Starter |
| Klaviyo | $20/mo | |
| Kit (ConvertKit) | $39/mo | Creator |
| beehiiv | $59/mo | Lite |
Email marketing with a free plan
| Service | Free plan | Lowest first-term price |
|---|---|---|
| Mailchimp | 250 contacts, 500 emails/month (250/day) | $13/mo |
| MailerLite | 250 subscribers, 2,500 emails/month | $12/mo |
| Kit (ConvertKit) | Up to 10,000 subscribers, 1 user | $33/mo |
| GetResponse | Yes | €13.12/mo |
| Omnisend | 250 contacts, 500 emails/month | $11.20/mo |
| beehiiv | Up to 2,500 subscribers, unlimited emails | $49/mo |
| Sender | 2,500 subscribers, 15,000 emails/month | $6.30/mo |
| HubSpot Marketing Hub | 2,000 emails/month with HubSpot branding, up to 2 users | $7/mo |
| EmailOctopus | 2,500 subscribers, 10,000 emails/month | $9/mo |
| Klaviyo | 250 active profiles, 500 emails/month | $20/mo |
Email marketing side-by-side comparisons
- MailerLite vs GetResponse
- MailerLite vs EmailOctopus
- MailerLite vs Mailchimp
- MailerLite vs Kit (ConvertKit)
- GetResponse vs EmailOctopus
- GetResponse vs Mailchimp
- GetResponse vs Kit (ConvertKit)
- EmailOctopus vs Mailchimp
- EmailOctopus vs Kit (ConvertKit)
- Mailchimp vs Kit (ConvertKit)
Compare all plans on the email marketing pricing table.
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Links marked "Affiliate link" pay us a commission if you buy. They do not change the order of the tables, which is sorted by price. Prices are as published by each vendor and most exclude sales tax and VAT. Check the vendor's page before you buy.
How this data is collected: Prices are read by hand from each vendor's official pricing page, checkout page or terms, and stored with the date and source URL. Renewal prices are listed next to first-term prices. Values we could not confirm on an official page are left blank. Last checked .